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The huge adverts for Rich Meet Beautiful, which appear to be poorly translated, show a couple cuddling with the caption "romance, passion and no student loan, go out with a sugar daddy".Students at King's College London, one of 12 universities targeted, have hit out at the dating site.
And 'sugar babies', who hook-up online with wealthy 'sugar daddies' to exchange sex-related favours for cash.Our research shows there is a large demand for sugar dating in the UK."For the next 3 month we will have five cars driving around to all major educational institutions.A SHAMELESS dating site is encouraging young female students to date older rich "sugar daddies" so they can pay off their student loan Cash-strapped students are told a "sugar daddy" will pamper and spoil them as well as help to further their studies and earn them some extra pocket money and life experience.
A total of five giant billboards are doing a tour of universities in an aim to get 100,000 British students to sign up by the end of the year.
By creating entirely new categories of prostitution, technology has helped normalise the world's oldest and shabbiest profession.