For this reason, it is important for parents to cuddle with their children, as the act reassures the child of her parents' love. According to a study conducted by the Berman Center for Women's Health in Chicago, couples who cuddle have more satisfying relationships.
For example, some heterosexual women I interviewed indicated that they preferred to cuddle before sex instead of having their male partner initiate "out of the blue." These women said being touched non-sexually helped them get acclimatized into a more intimate, sexual headspace.
Audrey Nelson, author of the book "You Don't Say." Cuddling produces a hormone called oxytocin, which promotes a sense of closeness between the two people sharing affection.